Guavalanche

An innovative packaging solution for Bay Area Brewing Co.'s new guava-flavored beverage

OVERVIEW

A 48-hour design challenge

In an exciting challenge for a design club, I was given the task of designing an illustrative can label for a mock company called Bay Area Brewing Co. The twist? I had only 48 hours to create both a company logo and a unique label design.

The Challenge: Bay Area Brewing Co., a vibrant new San Francisco brewery, is launching "Guavalanche," a bold, guava-flavored craft beer. They're seeking a "cartoon-style" label design that captures the juicy, intense flavor aimed at young adults. The label should be hand-illustrated, feature product details, nutritional information, and convey the epic, fruit-crushing essence of this exciting new brew.